The Ripple Effect of Care

Societal shifts in attitude towards cattle welfare have impacted the entire supply chain, from producers to consumers. This shift has created a ripple effect that has paved the way for new legislation, standards, codes of practice, and labelling criteria across the industry. More than ever, socially conscious consumers are using their purchasing power to support brands that align with their values. Understanding the current trends and issues will help producers to thrive in this new landscape.

Industry Trends

Castration Done Right

HOW PAIN MANAGEMENT HELPS The castration of male cattle is nothing new. Historically, bulls were castrated so that the oxen…

Join the Conversation

At Cattle Welfare we’re not just rearing cattle, we’re raising awareness of animal welfare. Our love of the land includes taking care of all who roam it, so we’re passionately devoted to the cause. After all, there’s a lot of rational reasons to adopt animal welfare practices, but at the end of the day, it just needs to feel right. So, join our community and have a voice.